viral moments

In the attention economy, performance can be measured by views. Views, rather than follows or comments or likes, is the best indicator of reach. Achieving virality requires a scientific approach including a hypothesis, trial and testing, and iteration. Social media platforms are built to sift through volume rather than exist as archives of highly produced campaigns. So the more data you feed the algorithm, the more learnings you will uncover . Being highly attuned to the rhythm of social + having a strong creative muscle = results like these.

377k views

Long overlooked, the comment section is ripe for metrics and controlling the narrative. Comments as creative are now being sold as an entire offering, a hybrid of community management and creative copywriting.